WOOLN is embracing the handmade look with items knit by grandmas.
The “knit by grandma” thing seems a little gimmicky (do they really only accept female knitters? With grandbabies? Doesn’t look like it.) but the designs are lovely and cozy. Plus, their wools are lush – alpaca + cashmere, yes please.
The price point is high, but hopefully that means they’re paying the grannies a good wage. And I’m really into the slow-fashion aspect of it. A beanie as an investment piece!
WOOLN strives to act for the benefit of society at large: we welcome retirees back into the active workforce, value forgotten talents, and foster intergenerational exchanges.
We also promote a new way of shopping, making the act of buying a more personal and considered experience.
Nice one. As is this picture I’ve borrowed from their website.
Some people might find the hipster aesthetic a little much, but honestly, anything that helps move handknitting into the mainstream has got to be a good thing.
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